Nuts to You Nut Butter

Package Label Redesign
November of 2022
Package Design
Package Design I Course
George Brown College

Current label design

Label redesign

The project consisted of redesigning the label of 3 nut butter jars of the Canadian company Nuts to You Nut Butter.  The designed concept was inspired by the "nostalgic" feeling of breakfasts. It was targeted at an audience of older adults. The choice of typeface, colour palette and imagery were combined to express the vintage feel of the brand.
Deliverables 3 labelled nut butter jars.

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