Something Old. Something New.

Brand Identity System for a Wedding Attire Boutique
November of 2021
Brand Design, Multidisciplinary Design
Corporate Design 1 Course
George Brown College

Something Old. Something New. is the brand identity system designed for a wedding attire and seamstress services boutique, that would be located in Toronto. The design strategy for this project consisted of exploring the brand's three main attributes—vintage, delicate and romantic. The visual identity explored a mix of the Contemporary design style with elements from the Arts & Crafts movement.
Deliverables 8.5"x11" brand manual, stationery applications, packaging applications and advertising applications.

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